As I have a great interest and a minor in Marketing, I would like to present the series of assignments created during one of my classes – MKTG 3471 Consumer Behaviour. The assignment focuses on product and audience research. The product is the F-150 Lightning, and the series of 3 assignments tries to explain why the product is going to be successful among the audience, and what influences the audience to make a purchase.
Assignment #2 focuses on the Product Research.
Assignment #3 evaluates the marketing efforts and explains the attitudes and decision-making process of buyers
Assignment #4 analyses the external factors and possible foreign market